Showcase your organization
Put your brand front and center with thousands of attendees from Sacramento and beyond.
Vendors · Martin Luther King Jr. Diversity Expo
Bring your organization to 15,000 people.
Reserve a booth at one of Northern California’s largest community events and connect with thousands of attendees from Sacramento and beyond, right where the march ends.
- Monday, January 18, 2027
- 10:00 a.m. – 2:00 p.m.
- SAFE Credit Union Convention Center, Sacramento
15,000+attendees
200+exhibitors
100+media outlets
46thannual March for the Dream
Why exhibit
Celebrate community and diversity
Be part of a powerful tradition honoring Dr. King’s legacy, with a diverse audience committed to unity, equity and progress.
Make an impact
Your booth fee directly fuels MLK365’s year-round work to strengthen families and empower youth.
2027 booth pricing
Choose your organization type.
Pick the category that fits, so billing is right. Not sure? Ask us.
Non-Profit Booth
$350
- Non-profit organizations
- 1–10 employees
Small Commercial Booth
$450
- Businesses
- 1–10 employees
Government & Medium Commercial Booth
$600
- Government agencies
- Businesses with 11–50 employees
Large Commercial Booth
$1,350
- Businesses
- 51+ employees
Every booth includes
- 10 × 10 booth space to showcase your products and services
- Six-foot table with table skirting
- Two chairs for you and your team
- Black pipe and drape framing your booth
- Booth signage and a waste bin
Booth Electricity
$95
- Electricity for your booth on Expo day
- One per booth that needs it
Need more space or special accommodations? Contact the Expo team.
How it works
Three steps.
Choose your organization type
Select the category that fits so we bill you correctly.
Make your payment
Complete your booth registration at checkout.
Check your email and phone
Confirmations and updates arrive in your inbox and by text.
Vendor application
Booth space is limited. Apply here and a representative from MLK365 will contact you.
What visitors come for
The march ends warm and indoors at the SAFE Credit Union Convention Center, with jobs, health, education and financial resources all under one roof. Come straight here if you’re not marching.